Hidden figures. 

This is the office. A true grass roots start up. And this is some of the amazing team who have been by my side on this rollercoaster of a journey start to end. Amazing what you can achieve with no big budgets, staff or backing.

I am deeply blessed to have had these girls from Parsons and two volunteers, my fashion team, stick with this. Saturdays, Sundays, 10+ hours, 20+ hours, we never quit or gave up. Ever. Many talk the talk and don't walk the walk- well we did more than walk, jumped. With no net to catch us. And it's working. The most common sentence I hear is..'Wow, has this ever been done before? How can I help.?" 


Tune...Joe Jackson, Steppin Out. 


Beta Testing...

We finally went live with a piece in WWD and realized we were on the wrong server! F*&k!

An editor had been called out to get some champagne and was told to stop and head back. There would be no celebrations till we fixed the site and got onto a dedicated server. After 4 really grueling months of complete intense insanity of pulling off a remarkable feat by producing a 439 interactive digital magazine with 5 students and two volunteers, we were done in. Amazingly, when the shit hits the fan how much more you can give.

My ridiciously AMAZING small team spent a further two weeks ironing out all the glitches to get it going properly. Hence the message will appear if you are in a low wifi area "Rome wasn't built in a day, neither was Mission..."

Thank you WWD for the love and support. I started my career, internship at WWD and only recently realized I had come full circle sort of. Life is weird, but people are weirder. I think. 



Tune...Beach Breaks by Julietta - this became the office theme tune. 



Ahoy Jahnkoy..

Popped up to see Siberian designer of the cool label Jahnkoy unveil their collections at Bergdorf Goodman mens store. The whole set up was done in such a creative way. How clever, a great visual display of talent. 

Tune...Finders keepers Mabel ft Kojo Funds



Widows and orphans.

Putting a magazine together from scratch for the very first time, I learnt some copy editing rules and regulations. Saturdays and Sundays were often spent doing corrections on copy that were marked for us by the brilliant and amazingly kind Joanne Camus, who went through it all with a fine tooth comb. 

Who knew...


Pretty Big Project 

For the launch issue we wanted to cover all aspects of women, age, race, nationality. Mission is about inclusiveness and equality. After some serious stalking we tracked down Pretty Big Movement and asked them to be part of Mission. Tory Rust the photographer had put the idea my way, but sadly she could not work on the project. The weeks that followed were the hardest and most challenging I had ever experienced  in my whole career, even as a assistant! Sometimes doing 'good' is really f**king hard. 

Choreographer Stephen Galloway came on board to direct his first EVER video. It turned out to be an upbeat piece with a great sound track by Robin S (yes, Mission got it approved) 

Mission also found amazing supports in Pier 59 and My Brother Bob who pulled it all together and helped make it the end result it is in the issue. 


Tune...Show Me Love...Robin S 

Tune...Show Me Love...Robin S 

DVF Awards...🙌🏻❤️

Mission was invited to attend the DVF awards at the U.N. in early spring.One highlight was having Seth Meyers jump in and help with the chaos on the door. How cool to be given my invite by him. My surname is not the easiest for him to call out, good first effort though. Regardless, it brightened up my day. 

Tune...Take your time..Pete Rock 



GETTING CLOSE #1 is coming...

It took me 3 years to get to this stage of understanding how to launch a charity and a media brand, to single handedly build a business from the ground up. Thanks to the kind gesture and support of people who attended the fundraiser in January 2017 we launched with an amazing cover guest Tina Brown. All in #1 is testament to me and my team (volunteers and students)  there is a desperate need to be heard and amplify people's voices. To educate and bring awareness. Mission is doing it in a interactive sexy cool way. 

Everyone in #1 donated their time and talent to be part of something very ground breaking. Mission is interactive NOT a PDF. 

We are just starting...

Currently listening to Wiilie Hutch's rendition of Ella Fitzgerald's 'Stormy Weather.' xx 

Currently listening to Wiilie Hutch's rendition of Ella Fitzgerald's 'Stormy Weather.' xx 



For a truly fashionable experience, and a incredible look at inspiring craftsmanship and creativity you have till September 4th to get to The Met to see the work of Rei Kawakubo. The avant garde designer behind the French brand Comme Des Garçons.  

Women in the World 

Thank you to the gracious host Tina Brown of Women in The World Summit for inviting me to her house recently, co-hosted by Gabriela Hearst (see gorgeous bags below). The evening honoured two friends, actress Gillian Anderson and journalist Jennifer Nadel's book, WE - A manifesto for women everywhere. How timely this book is. Over a year in the making ( sounds familiar..)  a very honest and inspiring read. 

Rock and Roll Baby 🎸

Late one night I discovered something rather marvelous on the internet...a rock camp in Brooklyn offering therapy through music for young girls. The Willie Mae Rock Camp For Girls is such a wonderful program. Their tag line is 'we believe in the power of music.' 

I visited them recently and did not want to leave. What the volunteer staff are doing here needs a big shout out. And if woman has ever dreamed of learning the drums (YES!) or electric guitar, they also have a rock camp in the summer for grown ups. 

Thank you for making the time ladies, and for the cool tote bag. 

Love at first sight ❤️❤️❤️

Met such a charming and super talented lady, Gabriela Hearst, recently. Who also just happened to be the 2016/2017 winner of the International Woolmark Prize. Below you can see why... Meet 'The Nina' bag. 

What colour would you pick? 

In the hood

Not even an inbox with over 600+ emails to reply back to is going to keep me in from attending a great cause started by Ashley Biden, called Livelihood. Supported by Gilt Group. All proceeds benefit Livelihood's mission of community revitlization. 

Her speech was very moving and very much resonated with why I started Mission- loosing any close family member will change you forever. 

But before the speech her father was there, like a rock star surrounded by a blanket of love and 16+ secret service agents. I got to speak to him for a nano second but got the selfie! We miss you Joe!


Livelihood sweatshirts  www.getinvolvedinyourhood.com

Livelihood sweatshirts www.getinvolvedinyourhood.com

We are listening Joe 🙌

We are listening Joe 🙌

Best moment ever! 🙏🏻 

Best moment ever! 🙏🏻 

Wendy's House

What an honour (I'm english the 'u' stays) to get to attend Wendy Rowe's swanky launch of her book called Eat Beautiful. And boy did this little piglet have a feast! The food was wonderfully re-created from the book at The Fat Radish restaurant  in the Lower East Side. Sienna Miller gave a speech, Inez & Vinoodh were there, Dick Page, Melanie Ward, Elissa Santisi, Mazdak Rassi, Zanna Roberts Rassi, Toni Garrn, Shay Ashual, Anja Rubik and  Earl Simms, are all I clocked. There were many more VIP's...humbled as I was 

 Anyone reading this, THIS is how you do a  goodie bag. Such a thoughtful, kind and talented person...cheers Wendy!

Tune playing ...Kiesza Hideaway ..TUNE!       

Mac and....

Caitlyn Jenner and MAC cosmetics have collaborated on a make up line. Gorgeous shimmery golds and rose colours. As well as some gorg bold colours too if you're feeling powerful and confident...shouldn't we all. 

Tune playing...Mike Posner Cooler Than Me. 😎 (Playlist on shuffle incase anyone see's this as being negative !) 



A day of research and inspiration at the Met. Masterworks Unpacking Fashion


Who thought you could fill up a venue of 354+ on a rainy night-Tuesday 17th January. Invites only went out the week before. We had no PR doing this for us, no special bells and whistle production company. No swarm of people dressed in black at the door.

Mission held it's first ever fund raiser and we partnered with The Top of The Standard, Paddle8, phhhoto, Milk The Queen co-hosted with us and the amazingly talented and kind Hannah Bronfman DJ'd. They all donated their time to give back to our helping Mission get off the ground.

We had a wonderful host committee, what a list! See 3 posts back. Especially a big shout out goes to Malcolm Carfrae, Pippa Cohen and Kim Vernon, now that's called HELP! 

I could not have done this without my two solid MISSION rocks- Bernadet Davood and Mark Connolly.  See below the fun we had. Photo's kindly courtesy of BFA©. 

Mark Connolly, Milk The Queen, Karina Givargisoff

Mark Connolly, Milk The Queen, Karina Givargisoff

Hannah Bronfman

Hannah Bronfman

Bernadet Davood, Noel Marin 

Bernadet Davood, Noel Marin 

Pippa Cohen, Anthony Todd, Simon Collins, Kim Vernon

Pippa Cohen, Anthony Todd, Simon Collins, Kim Vernon

Leandra Medine 

Leandra Medine 

Mark Connolly, Malcolm Carfrae 

Mark Connolly, Malcolm Carfrae 

Laura Brown 

Laura Brown 

Ellen Von Unwerth, Michelle Hicks

Ellen Von Unwerth, Michelle Hicks

Barrett Reeves, Joey Jalleo 

Barrett Reeves, Joey Jalleo 


Burning the candle at both ends....counting down the days till the fundraiser...so so much work involved....silent auction, invites to go out, invite re-design and re-designed...


Mission is preparing our first fundraiser to be held at The Top of The Standard. So many great hosts coming on board... Getting exciting...



Mission is not high and mighty and pretentious, that is not our motto..

A good cappuccino and a great diary are basic tools to conquer the day. Smythson we do love you. (A very special gift 🎁)




I had decided only a few weeks ago Mission needed to do a fundraiser. My dream spot, the only one I felt would be the perfect place to have us was The Top of The Standard, previously The Boom Boom Rooms.

Logistical and realistic discussions commence...watch this space...and say a prayer 🙏


Top of The Standard NYC 

Top of The Standard NYC