Elisabeth Tavierne charges ahead with her company, CHAARG, that incorporate wellness into the daily lives of otherwise busy college aged women.
By Hayley Meisel
We’ve all been there – eating a vast amount of frozen meals delicately prepared in a dingy dorm room microwave, swearing to work it off in the gym in between classes, but anything from studying to napping getting in the way and that elliptical ride you promised yourself you’d take falling farther and farther down the to – do list. Luckily for anyone who has ever found themselves in this compromising position, CHAARG is taking college campuses by storm to build a network of young women who are devoted to improving their workout regimen in college.
Chaarg, a community for college aged women to engage in discussions and activities surrounding health and fitness, has now reached over fifty college campuses nationwide. Founder Elisabeth Tavierne has always found herself engaged in a wellness mentality. “I've always known that I wanted to be in the wellness space - I was the little girl obsessed with her mom's Shape, and Women's Health magazine,” Tavierne shared with us. From there, she sought out the inspiration to make positive change in the lives of others and found the calling for Chaarg when she herself was a college student trying to find the motivation to hit the gym. “the girls on [ellipticals] just didn’t look happy. They were either counting calories, watching TV, calling their mom, looking bored… I wanted to create an empowering community for women to show them that fitness can [and SHOULD] be fun,” continued Tavierne. From an idea at a young age to now, Chaarg has grown into an organization of over ten thousand young women across the country seeking to improve their lifestyles, reach goals, and form relationships.
The goal of Chaarg is summarized in their motto: “liberating girls from the elliptical.” Simply put, Chaarg goes above and beyond the elliptical to encourage girls to work out on their campuses by partnering with local fitness studios and producing virtual workout programs. Not only does this drive girls to work out but it also promotes building relationships with fellow classmates who have similar interests.
Elisabeth Tavierne has received an abundance of positive feedback from the girls that have introduced Chaarg into their everyday lives. “I'm most proud any time someone shares with me their Chaarg journey - whatever that looks like. Hearing their stories always reminds me that Chaarg is greater than anything I could have dreamed of, and more important that anything I could have realized when I first started this community,” says Tavierne. It is clear that Chaarghas come a long way and has an abundance of potential. With over 100 campuses applying to bring Chaarg to their campuses, it looks like Chaarg isn’t going anywhere anytime soon.