My Mission Is… is a podcast series cohosted by Mission’s founder Karina Givargisoff.
This week’s My Mission Is… podcast guest is Robert Triefus, Gucci’s executive vice president for brand and customer engagement. Prior to his role at Gucci, Triefus cut his teeth working with newspapers in the U.K, before establishing his own communications agency and eventually specializing in the fashion sphere with stints at Calvin Klein and Giorgio Armani. At Gucci, Triefus has guided the brand’s test and learn digital first strategy.
In this week’s episode, Triefus talks with Mission’s founder and editor-in-chief Karina Givargisoff about the experiences that got him here, how Alessandro Michele shook up Gucci, and of course, virtual fashion.
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Karina: @missionmagazine
